At Warner Bros. Discovery, advertising is closely tied to how audiences experience content across platforms. Behind the scenes, this means building scalable systems that bring together data, technology, and storytelling at a global scale.

As we continue to grow our AdTech engineering presence in India, Hyderabad is emerging as a key hub for innovation and ownership. Leading this journey is Vineet Govil, Vice President of Engineering for Converged Advertising and Linear Systems.

We spoke with Vineet about the space, the opportunity, and what engineers can expect at WBD .

Q: How would you describe the role AdTech plays at WBD today?

A: AdTech is central to how advertising experiences come together across both linear TV and digital platforms.

We are building a more connected ecosystem where planning, delivery, optimization, forecasting, and measurement work seamlessly across formats. The focus is on creating better experiences for both audiences and the brands.

Q: What makes this moment exciting for AdTech at WBD?

A: This is a moment of change, with linear TV and digital coming closer than ever.

It is a chance to build platforms at scale while still solving new and evolving challenges. The work we are doing now will shape how this space evolves in the coming years.

Q: How does the Hyderabad team fit into the global vision?

A: The Hyderabad team is a core part of our global engineering setup. We are building complete ownership here across key systems and services. It is a space focused on problem solving, innovation, and building for global audiences.

Q: What impact will new hires have?

A: New hires will work on platforms used by millions of users across TV and digital platforms. They will contribute to core areas like targeting, measurement, and optimization involving deep expertise in data engineering and data science. The impact is visible and meaningful.

Q: What kind of problems is the team solving?

A: This space brings together multiple systems and ways of working. Some key challenges include connecting broadcast and digital platforms, ensuring consistency across them, and managing data at scale. It requires both strong fundamentals and system-wide thinking.

Q: How does this role help engineers grow?

A: It offers exposure to large-scale systems and real-world complexity. Engineers get to work on state-of-the-art systems across different architectures and solve problems that directly influence outcomes. It is a strong opportunity to move from feature work to platform thinking.

Q: What qualities do you look for?

A: We value people who think about systems end-to-end and take ownership. Comfort with ambiguity, curiosity, and a focus on impact are all important traits for success here.

Q: What differentiates this team?

A: The scale and scope of this initiative are truly significant. We are not only modernizing existing platforms but also building new capabilities that have the potential to transform how key functions and operations are executed across the linear and digital TV advertising ecosystem. By bringing together multiple platforms and developing core capabilities in-house, we are creating a unified foundation for the future.

Q: What would you say to engineers considering AdTech?

A: If you enjoy solving complex problems with real impact, this is a great space to explore. It offers depth, scale, and the chance to work on systems that connect multiple parts of the ecosystem.

Q: Where is the AdTech organization headed?

A: We are moving toward a more connected and streamlined platform across TV and digital. The focus will be on improving consistency, efficiency, and overall experience across platforms.

As we continue to invest in AdTech engineering in Hyderabad, this is an opportunity to build systems that operate at global scale. If you are excited by complex challenges and meaningful impact, this is a great time to join WBD.